Enrollment and reporting are just the tip of the iceberg when it comes to the features and functions of online enrollment platforms. Technology is playing a huge role in communicating benefits information to employees outside of the open enrollment period and enrollment platforms can really maximize your communications efforts, pushing out education to employees and helping to deliver a consistent message.
As I mentioned in an earlier post, employers are shifting to high deductible plans as a part of cost-saving strategies. These plans cover 25% of employees and still, most of them don’t truly understand how their plan works. The high deductible that goes along with these plans can seem daunting, but online enrollment platforms – with tools like defined contribution and interactive avatars – can lessen the blow that comes with introducing these plans and make it easier for employees to make smart decisions about their benefits.
Employee awareness and education is more necessary now than ever in the changing world of healthcare because employees must become better healthcare consumers. And employers need to give them the means to do so. It’s not just about an educational email blast a few times a year – an open line of communication is key. An employer needs to know who their employees are and how to reach them. All of them. Your benefits program is for your employees so let them drive your offerings and communication strategy.
Fortunately, you can use your online enrollment tool to accomplish these goals. A single sign on from other vendor websites provides a seamless experience so that all roads point toward your benefits portal. Awareness of, and access to, educational and wellness programs are supported by consistent email messaging and online content. You can even integrate social media into your platform and receive real-time feedback.
On the benefits administration side, employers are tapping into the other features of their enrollment platforms to streamline year-round tasks like adding new hires, handling qualified event changes, and automation that extends to all areas of routine HR tasks.
The tools and technology are there for you to use. With OE over, now is the time to focus on making that online enrollment tool work for you through the rest of the year. Your employees will thank you.
With rising costs in the group-based market, trends in health plan design stay pointed at plans with member responsibility. So now, more than ever, employers should be concerned over the effectiveness of their employee benefit communications.
Think your company is doing a great job? The 2017 Alegeus Broker and Employer Research Report finds employers are overconfident about the quality and effectiveness of their program. Employers’ perceptions fell short of consumers’ point of view on clarity of content, depth of information, communication channels, personalization and frequency of communications.
Only reaching out at annual enrollment or relying heavily on plan documents isn’t enough and without support your employees could be set up for failure. Ideally, they should be able to estimate out-of-pocket costs and understand how Consumer-Driven Health Plans (CDHPs) work alongside funding vehicles like the popular Health Savings Account (HSA) or a Health Reimbursement Arrangement (HRA).
Employers can follow these basic guidelines to maximize CDHP participation:
Follow a detailed communications strategy. Using simple messages multiple times a year will resonate. Don’t forget to make the material visually appealing – branding benefits communications and graphically portraying these difficult plans is equally important.
Use multiple communication channels. Understand your audiences and how they want to receive information. Incorporate social media, text messages and external websites into your strategy. Employees prefer to get frequent messages on the devices and sites that they use.
Leverage decision support tools. Take advantage of enrollment self-service portals to provide integrated decision support on an individualized basis. This approach, coupled with a “benefits help desk,” provides a valuable, high-touch experience.
The employee knowledge gap surrounding CDHPs and savings accounts is clear. Don’t put off your communications game plan any longer – we are more than happy to help you get the ball rolling.