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Summer is Not the Time to Give HR Communications a Break


summer2Benefits such as workplace flexibility, wellness programs and Employee Assistance Programs can have a major impact on employee morale and productivity – if they know these programs exist.  The problem, however, is that the majority of employers only invest in their HR communications strategy during open enrollment and new hire orientations, at which time employees are bombarded with materials that they’ll likely scan, but not fully comprehend.

A better strategy, is for employers to take a year-round approach to employee communications – and what better time to start then in the months of summer, when warm breezes and barbecues put work/life balance at the forefront of everyone’s minds?  By reminding employees now of the benefits, resources and tools they have available to them, they’ll be more apt to stay productive when vacation yearnings are at their peak.

With this shift in priorities, summertime communications are best used to highlight programs such as:

  • Workplace flexibility
  • Health and wellness initiatives
  • Employee Assistance Program
  • Workplace volunteerism
  • 401(k) resources

Making HR communications a year-round commitment has another important benefit as well:  it gives employees an opportunity to better digest and remember the details of their benefits programs – something that is better achieved in bite-size pieces. Not only does this make it more likely that employees will fully utilize their benefits, it will make open enrollment a breeze by eliminating “catch-up” sessions where every benefit program is explained in great detail.  With employees already knowledgeable about their core benefits, it leaves room for more relevant discussions on new programs and benefits changes during this important time.

How You Can Help

Studies have confirmed that employees’ overall job satisfaction is directly related to the quality of their benefits education.  As a broker, it’s important that you communicate this value to your clients, as well as provide them with an effective communications strategy that will boost morale, enhance productivity and improve retention rates.

At Custom Communications, we can help by crafting an HR communications strategy for your clients that will create a year-round impact. From brochures, to email campaigns, to social media to videos, we create a variety of cost-effective tools that will ensure the message gets heard – loud and clear.