Is Your Benefits Communication Reaching Your Millennial Employees?
As the baby boomers continue to move toward retirement, millennials are fast becoming the new majority in the workforce. As an employer, do you know how to speak their language? Millennials were born in the 1980s and 1990s, making them around 20 to 35 years old today – they are the first generation that doesn’t remember a world without computers.
While they are known for choosing job satisfaction over salary, that doesn’t mean benefits aren’t important to them. According to a recent survey, more than half said that benefits are an important factor in choosing a job and staying with a company.
When it comes to benefits information, the challenge for our clients has become how to provide the same tech-centric and customer-friendly user experience that millennials have come to expect as everyday consumers. Consider the company intranet – a rather simple manner of communicating with all employees – and how to bring it to the next level to reach millennials: send out an email or text message to mobile devices alerting employees when new information is added or updated. Effective communication like this involves creativity and revitalizing older strategies:
Make information available anytime, anywhere
Smartphones are the center of their universe. Don’t expect them to read a 40-page guide or visit 10 different vendors’ websites. Put everything they need to know on one mobile-friendly website with single sign on.
Speak to each individual, not the group
As consumers, millennials expect customized communication from the companies they do business with. Leverage employee data to deliver relevant, personalized messages.
Offer benefits they value
Health is a priority, so gym membership discounts are popular. Money is also a big concern since many of them have large student loans. To support them in managing their money, offer workshops on debt, budgeting, insurance and saving.
Don’t just talk…listen
Millennials want to be heard, so provide opportunities for two-way conversations such as surveys, feedback forums and private Facebook pages.
Incorporate social media, especially in wellness programs. Encourage friendly competition through contests that allow them to interact, motivate one another and share success stories.