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Getting Employees to Like Their High-Deductible Plans


Getting-Employers-to-Like-Their-High-Deductible-Plans1As we approach another open enrollment, we struggle to find ways for employees to thoughtfully choose the right health plan. And with high-deductible plans being offered to more employees every year, it complicates the process even more.

While plenty of new tools and resources are available in today’s marketplace, employees still struggle with the basics. A flashy tool or even a 1-2 week timeframe to make a decision is not the right answer. Whether a HDHP is being offered for the first time, or it has been in place for several years, most employees don’t understand how it works, and so their frustration continues to mount.

About 1/4 of employees are currently enrolled in a high-deductible plan, according to the Kaiser Family Foundation 2015 Employee Health Benefits Survey. And while enrollment is growing, many employees are enrolled in a plan primarily based on the lower premiums. They are not taking advantage of the free preventive care or the tax savings through health savings accounts.

As we move toward a consumer-driven focus, the role of employers continues to change. So we need to teach consumers how to shop for healthcare throughout the year and talk to doctors about costs. It’s not enough to tell them about a tool they can use once a year. A whole new world exists, and many employees feel stuck with a plan they know little about.

Employers who commit to a thoughtful year round communications strategy will start to make strides with employees understanding their plans. The key is to focus on the core elements of HDHPs and how they work with HSAs – including preventive care, how voluntary benefits play into the mix, negotiating with providers, shopping for prescription drugs, and more.

Getting employees to like their high-deductible plan is an uphill battle. However, soliciting feedback from employees through focus groups and surveys will provide some insight as to where the struggles lie. We have the communication and survey tools to help engage our clients’ employees. Just ask us.