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Broken Any HR Communication Laws Lately?

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As HR professionals, we are diligent about legal compliance, but what about abiding by the laws of effective HR communications?

A recent Regan HR Connection article highlights the 11 Laws of Internal Communications. Take a look and test your communications—past and future—to ensure you are applying effective communication strategies. Here’s a check list you can use to ensure you’ve applied the basics of effective communication.

  • Information Is Not Communication—it must involve at least two active participants. Communication takes place over time and must allow for dialog and some level of interaction.
  • Employees Are Adults—be open, truthful, honest. This is the way to build trust with your employees, which is necessary to engage employees and build loyalty.
  • Messages Must Be Clear—before communicating, be clear about what needs to change or happen, what behaviors you want from employees and what resources they need to accept the change and behave differently.
  • The Business Strategy Rules—all roads—and communications—should lead to your organizations’ business strategy. Whatever the communication, be sure that you are clear how it will support your organization’s goal and your message is aligned with other communications employees receive at work.
  • Personal Connection Is Required—WIIFM (What’s in it for me?) is a basic tenant for effective communication. People need to understand how a message affects them personally to accept it and act. You need to build a direct line between organizational strategy and an employee’s job and interests.
  • Perception Is Reality—right or wrong, employees’ perceptions influence their behaviors and attitudes. Understanding what they think and how they feel is critical to developing communications that shift employees’ thinking, when necessary. Keep in mind, however, that this takes time, repetition of message and two-way conversation.
  • Measurement Never Ends—be sure to continually assess your communications against your goals. Determine what worked and opportunities for improvement. Communication is a process that requires ongoing measurement and adjustment.