2012 Annual Enrollment
It’s not too late to get the word out
Annual benefits enrollment is just around the corner, but it’s not too late to help your clients execute a successful enrollment communications campaign. What can you do that will make a difference at this late date? We have some ideas for you!
Take these steps to make sure your clients get the most value from your benefits advice and have a successful 2012 annual enrollment.
Brand Their Benefits
Creating an effective benefits brand doesn’t have to take a lot of time or cost a lot of money. The brand might just be a color scheme, type face and basic design elements that can be applied to different media in a consistent manner. Branding materials helps employees quickly recognize benefits information and creates an impression of professionalism and value to employees.
Mix the Media
One size does not fit all when it comes to communications. Explore different communication media with your clients and mix it up. Consider electronic, print, face-to-face and social media options to catch employees’ attention and get across your messages.
Keep It Simple
Employees tune out quickly, so keep your communications short, to the point and actionable. Offer details through links, websites and intranet portals.
Avoid doing the same thing year after year. It puts employees on autopilot. Try SMS texting to remind employees of key dates. Create a ten minute “Tool Box Talk” that managers can use at meetings or on the shop floor. Sponsor a “Web Day” with plan vendors conducting demos and getting employees up and running on their websites.